According to our database1, Ram Bala authored at least 5 papers between 2010 and 2018.
Legend:Book In proceedings Article PhD thesis Other
Differentiated or integrated: Capacity and service level choice for differentiated products.
Eur. J. Oper. Res., 2018
Mark. Sci., 2017
Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability.
Mark. Sci., 2013
Inf. Syst. Res., 2012
Detailing vs. Direct-to-Consumer Advertising in the Prescription Pharmaceutical Industry.
Manag. Sci., 2010