Pradeep Chintagunta

According to our database1, Pradeep Chintagunta authored at least 36 papers between 1999 and 2020.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.



In proceedings 
PhD thesis 




Search Duration.
Mark. Sci., 2020

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.
Mark. Sci., 2020

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.
Mark. Sci., 2019

Search and Learning at a Daily Deals Website.
Mark. Sci., 2019

Personalization in Email Marketing: The Role of Noninformative Advertising Content.
Mark. Sci., 2018

Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway.
Mark. Sci., 2018

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry.
Mark. Sci., 2018

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.
Mark. Sci., 2018

Promotion Spillovers: Drug Detailing in Combination Therapy.
Mark. Sci., 2017

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry.
Mark. Sci., 2017

Pharmaceutical Product Recalls: Category Effects and Competitor Response.
Mark. Sci., 2017

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments.
Manag. Sci., 2017

Price Reactions to Rivals' Local Channel Exits.
Mark. Sci., 2016

Impact of Competition on Product Decisions: Movie Choices of Exhibitors.
Mark. Sci., 2016

Satisfaction Spillovers Across Categories.
Mark. Sci., 2016

Editorial - Marketing Science and Big Data.
Mark. Sci., 2016

Service Quality Variability and Termination Behavior.
Manag. Sci., 2015

Editorial - <i>Marketing Science</i>: A Strategic Review.
Mark. Sci., 2013

Blogs, Advertising, and Local-Market Movie Box Office Performance.
Manag. Sci., 2013

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice.
Mark. Sci., 2012

Assessing the Effect of Marketing Investments in a Business Marketing Context.
Mark. Sci., 2011

Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing.
Mark. Sci., 2011

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond.
Manag. Sci., 2011

Investigating Consumer Purchase Behavior in Related Technology Product Categories.
Mark. Sci., 2010

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service.
Mark. Sci., 2010

Complementarities and the Demand for Home Broadband Internet Services.
Mark. Sci., 2010

Tipping and Concentration in Markets with Indirect Network Effects.
Mark. Sci., 2010

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets.
Mark. Sci., 2010

Quantifying the Economic Value of Warranties in the U.S. Server Market.
Mark. Sci., 2009

Advertising strategies in a franchise system.
Eur. J. Oper. Res., 2009

Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels.
Mark. Sci., 2008

Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands.
Manag. Sci., 2006

Measuring Cross-Category Price Effects with Aggregate Store Data.
Manag. Sci., 2006

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models.
Manag. Sci., 2005

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior.
Manag. Sci., 2002

Measuring the effects of new brand introduction on inter-brand strategic interaction.
Eur. J. Oper. Res., 1999