Pradeep Chintagunta

According to our database, Pradeep Chintagunta authored at least 36 papers between 1999 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2020

Search Duration.

Raluca M. Ursu, Qingliang Wang, Pradeep K. Chintagunta

Mark. Sci., 2020

Assessing the Sales Impact of Plain Packaging Regulation for Cigarettes: Evidence from Australia.

André Bonfrer, Pradeep K. Chintagunta, John H. Roberts, David Corkindale

Mark. Sci., 2020

2019

Consumer Response to Chapter 11 Bankruptcy: Negative Demand Spillover to Competitors.

O. Cem Ozturk, Pradeep K. Chintagunta, Sriram Venkataraman

Mark. Sci., 2019

Search and Learning at a Daily Deals Website.

Mantian Mandy Hu, Chu (Ivy) Dang, Pradeep K. Chintagunta

Mark. Sci., 2019

2018

Personalization in Email Marketing: The Role of Noninformative Advertising Content.

Navdeep S. Sahni, S. Christian Wheeler, Pradeep Chintagunta

Mark. Sci., 2018

Price Uncertainty and Market Power in Retail Gasoline: The Case of an Italian Highway.

Federico Rossi, Pradeep K. Chintagunta

Mark. Sci., 2018

Licensing and Price Competition in Tied-Goods Markets: An Application to the Single-Serve Coffee System Industry.

Pradeep K. Chintagunta, Marco Shaojun Qin, Maria Ana Vitorino

Mark. Sci., 2018

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.

Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta

Mark. Sci., 2018

2017

Promotion Spillovers: Drug Detailing in Combination Therapy.

Hongju Liu, Qiang Liu, Pradeep K. Chintagunta

Mark. Sci., 2017

Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry.

Elisabeth Honka, Pradeep Chintagunta

Mark. Sci., 2017

Pharmaceutical Product Recalls: Category Effects and Competitor Response.

Ram Bala, Pradeep Bhardwaj, Pradeep K. Chintagunta

Mark. Sci., 2017

Do Targeted Discount Offers Serve as Advertising? Evidence from 70 Field Experiments.

Navdeep S. Sahni, Dan Zou, Pradeep K. Chintagunta

Manag. Sci., 2017

2016

Price Reactions to Rivals' Local Channel Exits.

O. Cem Ozturk, Sriram Venkataraman, Pradeep K. Chintagunta

Mark. Sci., 2016

Impact of Competition on Product Decisions: Movie Choices of Exhibitors.

A. Yesim Orhun, Sriram Venkataraman, Pradeep K. Chintagunta

Mark. Sci., 2016

Satisfaction Spillovers Across Categories.

Xiaojing Dong, Pradeep K. Chintagunta

Mark. Sci., 2016

Editorial - Marketing Science and Big Data.

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser

Mark. Sci., 2016

2015

Service Quality Variability and Termination Behavior.

S. Sriram, Pradeep K. Chintagunta, Puneet Manchanda

Manag. Sci., 2015

2013

Editorial - <i>Marketing Science</i>: A Strategic Review.

Pradeep Chintagunta, Dominique M. Hanssens, John R. Hauser, Jagmohan Singh Raju, Kannan Srinivasan, Richard Staelin

Mark. Sci., 2013

Blogs, Advertising, and Local-Market Movie Box Office Performance.

Shyam Gopinath, Pradeep K. Chintagunta, Sriram Venkataraman

Manag. Sci., 2013

2012

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice.

Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada

Mark. Sci., 2012

2011

Assessing the Effect of Marketing Investments in a Business Marketing Context.

V. Kumar, S. Sriram, Anita Luo, Pradeep K. Chintagunta

Mark. Sci., 2011

Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing.

Pradeep K. Chintagunta, Harikesh S. Nair

Mark. Sci., 2011

Introduction to the Special Issue on Marketing Within the Enterprise and Beyond.

Pradeep K. Chintagunta, Preyas S. Desai

Manag. Sci., 2011

2010

Investigating Consumer Purchase Behavior in Related Technology Product Categories.

S. Sriram, Pradeep K. Chintagunta, Manoj K. Agarwal

Mark. Sci., 2010

The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service.

Sungjoon Nam, Puneet Manchanda, Pradeep K. Chintagunta

Mark. Sci., 2010

Complementarities and the Demand for Home Broadband Internet Services.

Hongju Liu, Pradeep K. Chintagunta, Ting Zhu

Mark. Sci., 2010

Tipping and Concentration in Markets with Indirect Network Effects.

Jean-Pierre Dubé, Günter J. Hitsch, Pradeep K. Chintagunta

Mark. Sci., 2010

The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets.

Pradeep K. Chintagunta, Shyam Gopinath, Sriram Venkataraman

Mark. Sci., 2010

2009

Quantifying the Economic Value of Warranties in the U.S. Server Market.

Junhong Chu, Pradeep Chintagunta

Mark. Sci., 2009

Advertising strategies in a franchise system.

Simon Pierre Sigué, Pradeep Chintagunta

Eur. J. Oper. Res., 2009

2008

Research Note - A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels.

Junhong Chu, Pradeep Chintagunta, Javier Cebollada

Mark. Sci., 2008

2006

Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands.

R. Venkatesh, Pradeep Chintagunta, Vijay Mahajan

Manag. Sci., 2006

Measuring Cross-Category Price Effects with Aggregate Store Data.

Inseong Song, Pradeep K. Chintagunta

Manag. Sci., 2006

2005

Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models.

Pradeep Chintagunta, Jean-Pierre Dubé, Khim-Yong Goh

Manag. Sci., 2005

2002

Investigating the Effects of Store-Brand Introduction on Retailer Demand and Pricing Behavior.

Pradeep K. Chintagunta, André Bonfrer, Inseong Song

Manag. Sci., 2002

1999

Measuring the effects of new brand introduction on inter-brand strategic interaction.

Pradeep K. Chintagunta

Eur. J. Oper. Res., 1999