Rik Pieters

According to our database1, Rik Pieters authored at least 7 papers between 2002 and 2015.

Collaborative distances:
  • Dijkstra number2 of six.
  • Erdős number3 of five.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2015
The Buffer Effect: The Role of Color When Advertising Exposures Are Brief and Blurred.
Mark. Sci., 2015

2013
Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data.
Manag. Sci., 2013

2012
Ad Gist: Ad Communication in a Single Eye Fixation.
Mark. Sci., 2012

2010
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing.
Mark. Sci., 2010

2008
Research Note - Competitive Brand Salience.
Mark. Sci., 2008

2007
Optimal Feature Advertising Design Under Competitive Clutter.
Manag. Sci., 2007

2002
Breaking Through the Clutter: Benefits of Advertisement Originality and Familiarity for Brand Attention and Memory.
Manag. Sci., 2002


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