Ralf van der Lans

According to our database1, Ralf van der Lans authored at least 5 papers between 2008 and 2021.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2021
Competition for Attention in Online Social Networks: Implications for Seeding Strategies.
Manag. Sci., 2021

2014
Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit.
Mark. Sci., 2014

2010
A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.
Mark. Sci., 2010

2009
Cross-National Logo Evaluation Analysis: An Individual-Level Approach.
Mark. Sci., 2009

2008
Research Note - Competitive Brand Salience.
Mark. Sci., 2008


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