Ralf van der Lans

According to our database, Ralf van der Lans authored at least 6 papers between 2008 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2021

Competition for Attention in Online Social Networks: Implications for Seeding Strategies.

Sarah Gelper, Ralf van der Lans, Gerrit H. van Bruggen

Manag. Sci., 2021

Efficient Estimation of Network Games of Incomplete Information: Application to Large Online Social Networks.

Xi Chen, Ralf van der Lans, Michael Trusov

Manag. Sci., 2021

2014

Partner Selection in Brand Alliances: An Empirical Investigation of the Drivers of Brand Fit.

Ralf van der Lans, Bram Van den Bergh, Evelien Dieleman

Mark. Sci., 2014

2010

A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth.

Ralf van der Lans, Gerrit H. van Bruggen, Jehoshua Eliashberg, Berend Wierenga

Mark. Sci., 2010

2009

Cross-National Logo Evaluation Analysis: An Individual-Level Approach.

Ralf van der Lans, Joseph A. Cote, Catherine A. Cole, Siew Meng Leong, Ale Smidts, Pamela W. Henderson, Christian Bluemelhuber, Paul A. Bottomley, John R. Doyle, Alexander Fedorikhin, Moorthy Janakiraman, B. Ramaseshan, Bernd H. Schmitt

Mark. Sci., 2009

2008

Research Note - Competitive Brand Salience.

Ralf van der Lans, Rik Pieters, Michel Wedel

Mark. Sci., 2008