Wendy W. Moe

According to our database, Wendy W. Moe authored at least 6 papers between 2004 and 2021.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2021

Measuring Brand Favorability Using Large-Scale Social Media Data.

Kunpeng Zhang, Wendy W. Moe

Inf. Syst. Res., 2021

2013

Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories.

Michael Braun, Wendy W. Moe

Mark. Sci., 2013

2012

Online Product Opinions: Incidence, Evaluation, and Evolution.

Wendy W. Moe, David A. Schweidel

Mark. Sci., 2012

Using online search data to forecast new product sales.

Gauri Kulkarni, P. K. Kannan, Wendy W. Moe

Decis. Support Syst., 2012

2004

Dynamic Conversion Behavior at E-Commerce Sites.

Wendy W. Moe, Peter S. Fader

Manag. Sci., 2004

On the Depth and Dynamics of Online Search Behavior.

Eric J. Johnson, Wendy W. Moe, Peter S. Fader, Steven Bellman, Gerald L. Lohse

Manag. Sci., 2004