Yi Gao

According to our database, Yi Gao authored at least 8 papers between 2021 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms.

Yi Gao, Meilin Gu, Dengpan Liu

MIS Q., 2025

Clocking in or Not? Optimal Design of a Novel Gamified Business Model in Online Learning.

Yi Gao, Dengpan Liu, Subodha Kumar

Inf. Syst. Res., 2025

How Does Crowdsourced Fact-Checking Approach Tackling Misinformation Affect Audience Engagement? Evidence from Twitter's Community Notes Program.

Yingxin Zhou, Jingbo Hou, Yi Gao, Pei-Yu Chen

Proceedings of the 58th Hawaii International Conference on System Sciences, 2025

Social Media Impersonation and Verification Badge.

Zihong Huang, Yi Gao, De Liu

Proceedings of the 58th Hawaii International Conference on System Sciences, 2025

Navigating Product Diversification in Live Streaming E-commerce: Evidence from Douyin Platform.

Jingyun Hu, Yi Gao, Keran Zhao

Proceedings of the 58th Hawaii International Conference on System Sciences, 2025

Pandora Box or Golden Fleece: Economic Analysis of Generative AI Adoption on Creation Platforms.

Yi Gao, Zhe Wang, Yan Huang

Proceedings of the 58th Hawaii International Conference on System Sciences, 2025

2022

Answer Viewing Design on Paid Q&A Platforms.

Yi Gao, Amit Mehra, Dengpan Liu

Proceedings of the 43rd International Conference on Information Systems, 2022

2021

Present Bias and Microtasking.

Yi Gao, Hong Guo, Dengpan Liu, De Liu, Xuying Zhao

Proceedings of the 42nd International Conference on Information Systems, 2021