Yimiao Zhang

According to our database¹, Yimiao Zhang authored at least 3 papers between 2017 and 2019.

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2019

Impact of Online Reviews on Consumer Post-purchase Attitude Change and Transaction Failure.

[BibT_eX]

[DOI]

Proceedings of the 40th International Conference on Information Systems, 2019

2018

Impact of Online Influencer Endorsement on Product Sales: Quantifying Value of Online Influencer.

[BibT_eX]

[DOI]

Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018

2017

Attracting Versus Sustaining Attention in the Information Economy.

[BibT_eX]

[DOI]

Proceedings of the Digital Transformation: Challenges and Opportunities, 2017