Yong Zha

According to our database, Yong Zha authored at least 41 papers between 2001 and 2024.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2024

Idlefish or not? Online platform's strategy of secondhand marketplace introduction in the presence of consumer's uncertain preferences and strategic behavior.

Yong Zha, Yumin Sun, Yujing Chen, Linlin Zhao

Ann. Oper. Res., February, 2024

Paid or Free? The Manufacturer's Revenue Strategy in Response to the Developer's Entry in Technology Platform Market.

Yong Zha, Haonan Liu, Quan Li, Xiangxiang Wu

IEEE Trans. Engineering Management, 2024

2023

Strategic Information Sharing of Online Platforms as Resellers or Marketplaces.

Yong Zha, Quan Li, Tingliang Huang, Yugang Yu

Mark. Sci., July, 2023

Sponsored data: A game-theoretic model with consumer multihoming behaviour.

Jie Wu, Yunbing Li, Yu Dong, Yong Zha

Eur. J. Oper. Res., June, 2023

Evaluation of MODIS DT, DB, and MAIAC Aerosol Products over Different Land Cover Types in the Yangtze River Delta of China.

Jie Jiang, Jiaxin Liu, Donglai Jiao, Yong Zha, Shusheng Cao

Remote. Sens., January, 2023

Subsidize or Not: The Competition of Credit Card and Online Credit in Platform-based Supply Chain System.

Quan Li, Yong Zha, Yu Dong

Eur. J. Oper. Res., 2023

2022

The Platform's Credit-Offering Strategy in the Presence of Integrated and Independent Systems.

Quan Li, Yong Zha, Linzi Li, Yugang Yu

IEEE Trans. Syst. Man Cybern. Syst., 2022

Credit offering strategy and dynamic pricing in the presence of consumer strategic behavior.

Yong Zha, Yuting Wang, Quan Li, Wenying Yao

Eur. J. Oper. Res., 2022

Competing OEMs' responses to a developer's services installation and strategic update of platform quality.

Xiangxiang Wu, Yong Zha, Liuyi Ling, Yugang Yu

Eur. J. Oper. Res., 2022

2021

Retrieval of High Temporal Resolution Aerosol Optical Depth Using the GOCI Remote Sensing Data.

Lijuan Chen, Ying Fei, Ren Wang, Peng Fang, Jiamei Han, Yong Zha

Remote. Sens., 2021

A two-period pricing model with intertemporal and horizontal reference price effects.

Yong Zha, Lu Zhang, Chuanyong Xu, Tingting Zhang

Int. Trans. Oper. Res., 2021

Pricing strategy for logistics service platforms with competition and user distance preference.

Rui Hou, Liang Li, Xiaogang Lin, Yong Zha, You Zhao

Int. Trans. Oper. Res., 2021

Cross-Cultural Research on Consumer Decision Making of HNB Product Modeling Based on Eye Tracking.

Lizhong Hu, Lili Sun, Yong Zha, Min Chen, Lei Wu, Huai Cao

Proceedings of the Cross-Cultural Design. Experience and Product Design Across Cultures, 2021

2020

Dynamic pricing in the presence of reference price effect and consumer strategic behaviour.

Kehong Chen, Yong Zha, Layth C. Alwan, Lu Zhang

Int. J. Prod. Res., 2020

Spatially non-stationary effect of underlying driving factors on surface urban heat islands in global major cities.

Long Li, Yong Zha, Jiahua Zhang

Int. J. Appl. Earth Obs. Geoinformation, 2020

2019

Satellite-Based Spatiotemporal Trends of Canopy Urban Heat Islands and Associated Drivers in China's 32 Major Cities.

Long Li, Yong Zha

Remote. Sens., 2019

Decline in Transparency of Lake Hongze from Long-Term MODIS Observations: Possible Causes and Potential Significance.

Na Li, Kun Shi, Yunlin Zhang, Zhijun Gong, Kai Peng, Yibo Zhang, Yong Zha

Remote. Sens., 2019

DEA models for two decision makers with conflicts: the principal-agent problem.

Yuandong Gu, Linlin Zhao, Yong Zha, Liang Liang

RAIRO Oper. Res., 2019

Unobservable effort, objective consistency and the efficiencies of the principal and the top management team.

Linlin Zhao, Yong Zha, Rui Hou, Liang Liang

J. Oper. Res. Soc., 2019

Trust, risk and transaction intention in consumer-to-consumer e-marketplaces.

Kangning Wei, Yuzhu Li, Yong Zha, Jing Ma

Ind. Manag. Data Syst., 2019

Data envelopment analysis for sustainability evaluation in China: Tackling the economic, environmental, and social dimensions.

Linlin Zhao, Yong Zha, Yuliang Zhuang, Liang Liang

Eur. J. Oper. Res., 2019

2018

A Meta-analysis of Satisfaction-Loyalty Relationship in E-Commerce: Sample and Measurement Characteristics as Moderators.

Dong Wang, Yong Zha, Gongbing Bi, Yujing Chen

Wirel. Pers. Commun., 2018

The Effect of Satisfaction on Loyalty in Consumption and Service Industry Based on Meta-analysis and It's Algorithm.

Hongwei Liu, Yujing Chen, Yong Zha, Liuyi Ling, Dong Wang

Wirel. Pers. Commun., 2018

2017

A target-based method for energy saving and carbon emissions reduction in China based on environmental data envelopment analysis.

Linlin Zhao, Yong Zha, Kangning Wei, Liang Liang

Ann. Oper. Res., 2017

2016

A Landsat 8 OLI-Based, Semianalytical Model for Estimating the Total Suspended Matter Concentration in the Slightly Turbid Xin'anjiang Reservoir (China).

Yibo Zhang, Yunlin Zhang, Kun Shi, Yong Zha, Yongqiang Zhou, Mingliang Liu

IEEE J. Sel. Top. Appl. Earth Obs. Remote. Sens., 2016

Dominance, bargaining power and service platform performance.

Jiahong Zhang, Yong Zha, Xiaohang Yue, Zhongsheng Hua

J. Oper. Res. Soc., 2016

Two-period supply chain with flexible trade credit contract.

Honglin Yang, Wenyan Zhuo, Yong Zha, Hong Wan

Expert Syst. Appl., 2016

Measuring regional efficiency of energy and carbon dioxide emissions in China: A chance constrained DEA approach.

Yong Zha, Linlin Zhao, Yiwen Bian

Comput. Oper. Res., 2016

Utility-based two-stage models with fairness concern.

Yong Zha, Jun Wang, Nannan Liang, Chuiri Zhou

Central Eur. J. Oper. Res., 2016

2015

Efficiency improvement based upon overall value judgment and weight restriction.

Yong Zha, Jun Wang, Linlin Zhao, Liang Liang

Kybernetes, 2015

Performance Evaluation of Individuals in Workgroups with Shared Outcomes Using DEA.

Nannan Liang, Yao Chen, Yong Zha, Hanhui Hu

INFOR Inf. Syst. Oper. Res., 2015

Aggregated Ratio Analysis in DEA.

Yong Zha, Liang Liang

Int. J. Inf. Technol. Decis. Mak., 2015

Service supply chain coordination with platform effort-induced demand.

Yong Zha, Jiahong Zhang, Xiaohang Yue, Zhongsheng Hua

Ann. Oper. Res., 2015

2014

Aerosol Indices Derived from MODIS Data for Indicating Aerosol-Induced Air Pollution.

Junliang He, Yong Zha, Jiahua Zhang, Jay Gao

Remote. Sens., 2014

A Comparative Study of Buyers' and Sellers' Transaction Intentions in Consumer-to-Consumer E-Marketplaces.

Kangning Wei, Yong Zha, Heshan Sun

Proceedings of the 18th Pacific Asia Conference on Information Systems, 2014

2010

Meteorological Influence on Predicting Air Pollution from MODIS-Derived Aerosol Optical Thickness: A Case Study in Nanjing, China.

Jay Gao, Yong Zha

Remote. Sens., 2010

Two-stage cooperation model with input freely distributed among the stages.

Yong Zha, Liang Liang

Eur. J. Oper. Res., 2010

2009

Validation of a Quasi-Analytical Algorithm for Highly Turbid Eutrophic Water of Meiliang Bay in Taihu Lake, China.

Chengfeng Le, Yunmei Li, Yong Zha, Deyong Sun, Bin Yin

IEEE Trans. Geosci. Remote. Sens., 2009

Determination of cross-efficiency under the principle of rank priority in cross-evaluation.

Jie Wu, Liang Liang, Yong Zha, Feng Yang

Expert Syst. Appl., 2009

2008

A Modified Joint inventory Policy for VMI Systems.

Qinglong Gou, Liang Liang, Chuanyong Xu, Yong Zha

Int. J. Inf. Technol. Decis. Mak., 2008

2001

Applications of Remote Sensing and GIS to Monitoring of Urban Sprawl: A Case Study in <i>Wuxi</i> City, China.

Shan Yang, Yong Zha, Jay Gao

Ann. GIS, 2001