Zheng Fang

According to our database1, Zheng Fang authored at least 9 papers between 2013 and 2019.

Collaborative distances:
  • Dijkstra number2 of four.
  • Erdős number3 of five.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2019
Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.
Mark. Sci., 2019

Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day.
J. Manag. Inf. Syst., 2019

2017
Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.
Mark. Sci., 2017

Competitive Price Targeting with Smartphone Coupons.
Mark. Sci., 2017

2016
Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.
Mark. Sci., 2016

2015
Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions.
Inf. Syst. Res., 2015

2014
Mobile Targeting.
Manag. Sci., 2014

2013
Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion Technologies.
Proceedings of the International Conference on Information Systems, 2013

The Effects of Mobile Targeting.
Proceedings of the International Conference on Information Systems, 2013


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