Zheng Fang

Affiliations:

Sichuan University, Chengdu, Sichuan, China

According to our database¹, Zheng Fang authored at least 10 papers between 2013 and 2023.

Collaborative distances:

Dijkstra number² of five.
Erdős number³ of five.

Timeline

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PhD thesis

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On csauthors.net:

Bibliography

2023

The Effectiveness of Highlighting Different Communication Orientations in Promoting Mobile Communication Technology at Work vs. at Home: Evidence from a Field Experiment.

[BibT_eX]

[DOI]

Chee Wei Phang

Zheng Fang

Chengcheng Liao

J. Assoc. Inf. Syst., 2023

2019

Frontiers: Machines vs. Humans: The Impact of Artificial Intelligence Chatbot Disclosure on Customer Purchases.

[BibT_eX]

[DOI]

Mark. Sci., 2019

Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day.

[BibT_eX]

[DOI]

Chee Wei Phang

Xueming Luo

Zheng Fang

J. Manag. Inf. Syst., 2019

2017

Self-Signaling and Prosocial Behavior: A Cause Marketing Experiment.

[BibT_eX]

[DOI]

Jean-Pierre Dubé

Xueming Luo

Zheng Fang

Mark. Sci., 2017

Competitive Price Targeting with Smartphone Coupons.

[BibT_eX]

[DOI]

Mark. Sci., 2017

2016

Mobile Ad Effectiveness: Hyper-Contextual Targeting with Crowdedness.

[BibT_eX]

[DOI]

Mark. Sci., 2016

2015

Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions.

[BibT_eX]

[DOI]

Inf. Syst. Res., 2015

2014

Mobile Targeting.

[BibT_eX]

[DOI]

Manag. Sci., 2014

2013

Quantifying the Dynamic Sales Impact of Location-Based Mobile Promotion Technologies.

[BibT_eX]

[DOI]

Proceedings of the International Conference on Information Systems, 2013

The Effects of Mobile Targeting.

[BibT_eX]

[DOI]

Proceedings of the International Conference on Information Systems, 2013

Zheng Fang

Timeline

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Bibliography

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