Alejandro Mollá-Descals

According to our database, Alejandro Mollá-Descals authored at least 4 papers between 2009 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2023

When showrooming is not a threat: Uncovering opportunities for showroomer retention.

Marta Frasquet, María José Miquel-Romero, Alejandro Mollá-Descals

Electron. Commer. Res. Appl., July, 2023

2010

Retail pricing decisions and product category competitive structure.

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

Decis. Support Syst., 2010

2009

Spatial mapping of price competition using logit-type market share models and store-level scanner-data.

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

J. Oper. Res. Soc., 2009

Using store level scanner data to improve category management decisions: Developing positioning maps.

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

Eur. J. Oper. Res., 2009