María Pilar Martínez-Ruiz
Orcid: 0000-0002-5890-5174
According to our database1,
María Pilar Martínez-Ruiz
authored at least 12 papers
between 2009 and 2021.
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Bibliography
2021
Benefits of Online Sources of Information in the Tourism Sector: The Key Role of Motivation to Co-Create.
J. Theor. Appl. Electron. Commer. Res., 2021
2018
Identifying research topics in marketing science along the past decade: a content analysis.
Scientometrics, 2018
2015
The Influence of Value Co-Creation on Consumer Satisfaction: A Mediating Role of Consumer Motivation.
Int. J. Online Mark., 2015
New service innovation success: Analyzing the influence of performance indicator nature.
Comput. Hum. Behav., 2015
2014
Digit. Signal Process., 2014
2012
On the differential benchmarking of promotional efficiency with machine learning modelling (II): Practical applications.
Expert Syst. Appl., 2012
On the differential benchmarking of promotional efficiency with machine learning modeling (I): Principles and statistical comparison.
Expert Syst. Appl., 2012
Deal Effect Curve and Promotional Models - Using Machine Learning and Bootstrap Resampling Test.
Proceedings of the ICPRAM 2012, 2012
2010
Decis. Support Syst., 2010
2009
Spatial mapping of price competition using logit-type market share models and store-level scanner-data.
J. Oper. Res. Soc., 2009
Using store level scanner data to improve category management decisions: Developing positioning maps.
Eur. J. Oper. Res., 2009
Proceedings of the Best Practices for the Knowledge Society. Knowledge, 2009