Óscar González-Benito

According to our database, Óscar González-Benito authored at least 7 papers between 2009 and 2023.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2023

A new perspective of BDA and information quality from final users of information: A multiple study approach.

Manuel Morales-Serazzi, Óscar González-Benito, Mercedes Martos-Partal

Int. J. Inf. Manag., December, 2023

2017

CRM Technology: Implementation Project and Consulting Services as Determinants of Success.

Óscar González-Benito, Wander Trindade Venturini, Javier González-Benito

Int. J. Inf. Technol. Decis. Mak., 2017

2015

CRM software success: a proposed performance measurement scale.

Wander Trindade Venturini, Óscar González-Benito

J. Knowl. Manag., 2015

2010

Retail pricing decisions and product category competitive structure.

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

Decis. Support Syst., 2010

2009

Spatial mapping of price competition using logit-type market share models and store-level scanner-data.

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

J. Oper. Res. Soc., 2009

Using store level scanner data to improve category management decisions: Developing positioning maps.

Óscar González-Benito, María Pilar Martínez-Ruiz, Alejandro Mollá-Descals

Eur. J. Oper. Res., 2009

CRM Technological Solutions: An Approach Of The Critical Success Factors In The Implementation Process.

Wander Trindade Venturini, Óscar González-Benito

Proceedings of the 4th Mediterranean Conference on Information Systems, 2009