Dong Hoo Kim

According to our database, Dong Hoo Kim authored at least 3 papers between 2016 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2020

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads.

Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee

Telematics Informatics, 2020

2017

Do you prefer, Pinterest or Instagram? The role of image-sharing SNSs and self-monitoring in enhancing ad effectiveness.

Dong Hoo Kim, Natalee Kate Seely, Jonghyuk Jung

Comput. Hum. Behav., 2017

2016

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness.

Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung

Comput. Hum. Behav., 2016