Yoon Hi Sung

According to our database, Yoon Hi Sung authored at least 5 papers between 2016 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Online targeted ads: Effects of persuasion knowledge, coping self-efficacy, and product involvement on privacy concerns and ad intrusiveness.

Rachel Esther Lim, Yoon Hi Sung, Ji Mi Hong

Telematics Informatics, 2023

2022

Online bandwagon effects: Quantitative versus qualitative cues in online comments sections.

Seungae Lee, Lucy Atkinson, Yoon Hi Sung

New Media Soc., 2022

2020

Facebook ads not working in the same way: The effect of cultural orientation and message construals on consumer response to social media ads.

Yoon Hi Sung, Dong Hoo Kim, Dongwon Choi, So Young Lee

Telematics Informatics, 2020

Doing good while playing: The impact of prosocial advergames on consumer response.

Yoon Hi Sung, Wei-Na Lee

Comput. Hum. Behav., 2020

2016

Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness.

Dong Hoo Kim, Yoon Hi Sung, So Young Lee, Dongwon Choi, Yongjun Sung

Comput. Hum. Behav., 2016