Franziska Völckner

According to our database, Franziska Völckner authored at least 3 papers between 2013 and 2019.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2019

Brand Positioning Based on Brand Image-Country Image Fit.

Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno

Mark. Sci., 2019

2015

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.

Sonja Gensler, Franziska Völckner, Marc Egger, Kai Fischbach, Detlef Schoder

Int. J. Electron. Commer., 2015

2013

Discovering Unobserved Heterogeneity in Structural Equation Models to Avert Validity Threats.

Jan-Michael Becker, Arun Rai, Christian M. Ringle, Franziska Völckner

MIS Q., 2013