Sonja Gensler

According to our database, Sonja Gensler authored at least 4 papers between 2005 and 2015.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2015

Listen to Your Customers: Insights into Brand Image Using Online Consumer-Generated Product Reviews.

Sonja Gensler, Franziska Völckner, Marc Egger, Kai Fischbach, Detlef Schoder

Int. J. Electron. Commer., 2015

2012

Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs.

Sonja Gensler, Oliver Hinz, Bernd Skiera, Sven Theysohn

Eur. J. Oper. Res., 2012

2009

Customer Relationship Management Processes in Retail Banking - Best Practice and Business Value Evaluation.

Sven C. Berger, Sonja Gensler, Bernd Skiera, Thorsten Wiesel

Proceedings of the 42st Hawaii International International Conference on Systems Science (HICSS-42 2009), 2009

2005

Evaluating the Impact of the Online Sales Channel on Customer Profitability.

Martin Böhm, Sonja Gensler

Proceedings of the 38th Hawaii International Conference on System Sciences (HICSS-38 2005), 2005