Hernán A. Bruno

According to our database, Hernán A. Bruno authored at least 3 papers between 2008 and 2019.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2019

Brand Positioning Based on Brand Image-Country Image Fit.

Kristina Klein, Franziska Völckner, Hernán A. Bruno, Henrik Sattler, Pascal Bruno

Mark. Sci., 2019

2018

Targeting Mr. or Mrs. Smith: Modeling and Leveraging Intrahousehold Heterogeneity in Brand Choice Behavior.

Hernán A. Bruno, Javier Cebollada, Pradeep K. Chintagunta

Mark. Sci., 2018

2008

Research Note - Structural Demand Estimation with Varying Product Availability.

Hernán A. Bruno, Naufel J. Vilcassim

Mark. Sci., 2008