Gerard J. Tellis

According to our database, Gerard J. Tellis authored at least 9 papers between 2008 and 2017.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2017

Does Offline TV Advertising Affect Online Chatter? Quasi-Experimental Analysis Using Synthetic Control.

Seshadri Tirunillai, Gerard J. Tellis

Mark. Sci., 2017

2015

Skimming or Penetration? Strategic Dynamic Pricing for New Products.

Martin Spann, Marc Fischer, Gerard J. Tellis

Mark. Sci., 2015

2014

Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations.

Abhishek Borah, Gerard J. Tellis

Mark. Sci., 2014

2012

Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance.

Seshadri Tirunillai, Gerard J. Tellis

Mark. Sci., 2012

Predicting the Path of Technological Innovation: SAW vs. Moore, Bass, Gompertz, and Kryder.

Ashish Sood, Gareth M. James, Gerard J. Tellis, Ji Zhu

Mark. Sci., 2012

2011

Demystifying Disruption: A New Model for Understanding and Predicting Disruptive Technologies.

Ashish Sood, Gerard J. Tellis

Mark. Sci., 2011

2009

Do Innovations Really Pay Off? Total Stock Market Returns to Innovation.

Ashish Sood, Gerard J. Tellis

Mark. Sci., 2009

Functional Regression: A New Model for Predicting Market Penetration of New Products.

Ashish Sood, Gareth M. James, Gerard J. Tellis

Mark. Sci., 2009

2008

Global Takeoff of New Products: Culture, Wealth, or Vanishing Differences?

Deepa Chandrasekaran, Gerard J. Tellis

Mark. Sci., 2008