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Marc Fischer

Orcid: 0000-0002-9012-2292

Affiliations:
  • University of Cologne, Faculty of Management, Economics, and Social Sciences, Germany
  • University of Technology Sydney, Business School, NSW, Australia


According to our database1, Marc Fischer authored at least 5 papers between 2011 and 2019.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

Book 
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Article 
PhD thesis 
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Links

Online presence:

On csauthors.net:

Bibliography

2019
Practice Prize Paper-Managing Advertising Campaigns for New Product Launches: An Application at Mercedes-Benz.
[BibTeX]
[DOI]
Marc Fischer
Mark. Sci., 2019

2016
Brand Performance Volatility from Marketing Spending.
[BibTeX]
[DOI]
Marc Fischer
,
Hyun S. Shin
,
Dominique M. Hanssens
Manag. Sci., 2016

2015
Skimming or Penetration? Strategic Dynamic Pricing for New Products.
[BibTeX]
[DOI]
Martin Spann
,
Marc Fischer
,
Gerard J. Tellis
Mark. Sci., 2015

2011
Practice Prize Winner - Dynamic Marketing Budget Allocation Across Countries, Products, and Marketing Activities.
[BibTeX]
[DOI]
Marc Fischer
,
Sönke Albers
,
Nils Wagner
,
Monika Frie
Mark. Sci., 2011

Managing Global Brand Investments at DHL.
[BibTeX]
[DOI]
Marc Fischer
,
Wolfgang Giehl
,
Tjark Freundt
Interfaces, 2011


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