Inma Rodríguez-Ardura

According to our database1, Inma Rodríguez-Ardura authored at least 20 papers between 2008 and 2020.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.



In proceedings 
PhD thesis 




Narratives of International Women Entrepreneurs: An Exploratory Case Study of Identity Negotiation in Technology Startups.
IEEE Trans. Prof. Communication, 2020

Editorial: How to Prevent, Detect and Control Common Method Variance in Electronic Commerce Research.
JTAER, 2020

Imagine, feel "there", and flow! Immersive experiences on m-Facebook, and their affective and behavioural effects.
Inf. Technol. People, 2019

Facebook Engagement - Motivational Drivers and the Moderating Effect of Flow Episodes and Age Differences.
Proceedings of the Research & Innovation Forum 2019, 2019

Learning with Wikipedia in Higher Education: Academic Performance and Students' Quality Perception.
Proceedings of the Research & Innovation Forum 2019, 2019

The playfulness of Facebook - Shaped by underlying psychological drivers and gender differences.
Telematics Informatics, 2018

Flow in e-learning: What drives it and why it matters.
BJET, 2017

A Narrative Perspective on International Entrepreneurship: Comparing Stories From the United States, Spain, and China.
IEEE Trans. Prof. Communication, 2016

What leads people to keep on e-learning? An empirical analysis of users' experiences and their effects on continuance intention.
Interactive Learning Environments, 2016

E-learning continuance: The impact of interactivity and the mediating role of imagery, presence and flow.
Inf. Manag., 2016

Presence in personalised e-learning - the impact of cognitive and emotional factors and the moderating role of gender.
Behav. Inf. Technol., 2016

Learning from customer interaction: How merchants create price-level propositions for experience goods in hybrid market environments.
Comput. Hum. Behav., 2015

Utilitarian motivations in online consumption: Dimensional structure and scales.
Electron. Commer. Res. Appl., 2014

Another look at 'being there' experiences in digital media: Exploring connections of telepresence with mental imagery.
Comput. Hum. Behav., 2014

Modelling students' flow experiences in an online learning environment.
Comput. Educ., 2014

Special Issue on Qualitative Approaches to E-marketing and Online Consumer Behaviour: Guest Editors' Introduction.
JTAER, 2012

Toward a Longitudinal Model of e-Commerce: Environmental, Technological, and Organizational Drivers of B2C Adoption.
Inf. Soc., 2010

Psychological elements explaining the consumer's adoption and use of a website recommendation system: A theoretical framework proposal.
Internet Res., 2010

Customer Relationship Management applied to higher education: developing an e-monitoring system to improve relationships in electronic learning environments.
IJSTM, 2010

Factors Influencing the Evolution of Electronic Commerce: An Empirical Analysis in a Developed Market Economy.
JTAER, 2008