Jing Li
Orcid: 0000-0002-2242-1987Affiliations:
- Nanjing University, Department of Marketing and E-commerce, China
- Hong Kong Polytechnic, Department of Management an Marketing, Hong Kong (former)
According to our database1,
Jing Li
authored at least 8 papers
between 2015 and 2023.
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Bibliography
2023
Presentational effects of photos and text in electronic word-of-mouth on consumer decisions.
Internet Res., 2023
2021
J. Assoc. Inf. Sci. Technol., 2021
Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness.
Inf. Manag., 2021
2019
When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.
Inf. Syst. Res., 2019
2018
How Prior Users' Helpfulness Votes on a Review Influence Subsequent Users' Trust of the Review and Corresponding Product Evaluations in E-commerce Context.
Proceedings of the 24th Americas Conference on Information Systems, 2018
2017
An Investigation of the Presentational Impacts of User-Generated Picture and Text on Consumer Information Processing and Attitude Outcomes in the e-WOM Context.
Proceedings of the 23rd Americas Conference on Information Systems, 2017
2016
An Examination of the Joint Impacts of Review Content and Reviewer Characteristics on Review Usefulness - the Case of Yelp.com.
Proceedings of the 22nd Americas Conference on Information Systems, 2016
2015
Is a Positive Review Always Effective? Advertising Appeal Effect in the Persuasion of Online Customer Reviews.
Proceedings of the 19th Pacific Asia Conference on Information Systems, 2015