Xianghua Lu

According to our database1, Xianghua Lu authored at least 30 papers between 2006 and 2020.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.



In proceedings 
PhD thesis 


On csauthors.net:


Prosocial Compliance in P2P Lending: A Natural Field Experiment.
Manag. Sci., 2020

Is user-generated content always helpful? The effects of online forum browsing on consumers' travel purchase decisions.
Decis. Support Syst., 2020

Consumer Voice in Technology-based Self-service Retailing.
Proceedings of the 24th Pacific Asia Conference on Information Systems, 2020

Personalizing Debt Collections: Combining Reinforcement Learning and Field Experiment.
Proceedings of the 41st International Conference on Information Systems, 2020

Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews.
Inf. Syst. Res., 2019

When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization.
Inf. Syst. Res., 2019

Optimizing Digital Coupon Assignment Using Constrained Reinforcement Learning.
Proceedings of the 3rd International Conference on Machine Learning and Soft Computing, 2019

Who Borrows Money from Microloan Platform? - Evidence from Campus E-card.
Proceedings of the HCI in Business, Government and Organizations. Information Systems and Analytics, 2019

Know who to give: Enhancing the effectiveness of online product sampling.
Decis. Support Syst., 2018

Dynamic sales impacts of online physical product sampling.
Inf. Manag., 2017

Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising?
ACM Trans. Manag. Inf. Syst., 2016

An empirical study of the cross-channel effects between web and mobile shopping channels.
Inf. Manag., 2016

The Economic Value of Online Reviews.
Mark. Sci., 2015

The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com.
J. Assoc. Inf. Syst., 2015

One size does not fit all: the differential impact of online reviews.
Proceedings of the 21st Americas Conference on Information Systems, 2015

Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control.
ACM Trans. Manag. Inf. Syst., 2014

Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China.
IEEE Trans. Engineering Management, 2014

Modeling Competition and Its Impact on Paid-Search Advertising.
Mark. Sci., 2014

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.
J. Manag. Inf. Syst., 2014

Administering and Capitalizing on Product Sampling in an Online Context.
Proceedings of the 18th Pacific Asia Conference on Information Systems, 2014

The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community.
Proceedings of the 47th Hawaii International Conference on System Sciences, 2014

Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews.
Inf. Syst. Res., 2013

Study on Web Text Feature Selection Based on Rough Set.
Proceedings of the Intelligent Computing Technology - 8th International Conference, 2012

Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds.
Inf. Manag., 2011

Encouraging participation in virtual communities through usability and sociability development: an empirical investigation.
Data Base, 2011

E-business Ecosystem and its Evolutionary Path: The Case of the Alibaba Group in China.
Pac. Asia J. Assoc. Inf. Syst., 2010

The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community.
Proceedings of the International Conference on Information Systems, 2009

Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com.
Proceedings of the International Conference on Information Systems, 2009

Cultural Aspects of is in China.
Proceedings of the Pacific Asia Conference on Information Systems, 2008

Critical success factors of inter-organizational information systems - A case study of Cisco and Xiao Tong in China.
Inf. Manag., 2006