Xianghua Lu

According to our database1, Xianghua Lu authored at least 22 papers between 2006 and 2019.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2019
Who Borrows Money from Microloan Platform? - Evidence from Campus E-card.
Proceedings of the HCI in Business, Government and Organizations. Information Systems and Analytics, 2019

2018
Know who to give: Enhancing the effectiveness of online product sampling.
Decision Support Systems, 2018

2017
Dynamic sales impacts of online physical product sampling.
Information & Management, 2017

2016
Is Combining Contextual and Behavioral Targeting Strategies Effective in Online Advertising?
ACM Trans. Management Inf. Syst., 2016

An empirical study of the cross-channel effects between web and mobile shopping channels.
Information & Management, 2016

2015
The Economic Value of Online Reviews.
Marketing Science, 2015

The Role of IS Capabilities in the Development of Multi-Sided Platforms: The Digital Ecosystem Strategy of Alibaba.com.
J. AIS, 2015

One size does not fit all: the differential impact of online reviews.
Proceedings of the 21st Americas Conference on Information Systems, 2015

2014
Building Online Trust in a Culture of Confucianism: The Impact of Process Flexibility and Perceived Control.
ACM Trans. Management Inf. Syst., 2014

Leveraging O2O Commerce for Product Promotion: An Empirical Investigation in Mainland China.
IEEE Trans. Engineering Management, 2014

Modeling Competition and Its Impact on Paid-Search Advertising.
Marketing Science, 2014

Differential Effects of Keyword Selection in Search Engine Advertising on Direct and Indirect Sales.
J. of Management Information Systems, 2014

Administering and Capitalizing on Product Sampling in an Online Context.
Proceedings of the 18th Pacific Asia Conference on Information Systems, 2014

The Role of Marketer- and User-Generated Content in Sustaining the Growth of a Social Media Brand Community.
Proceedings of the 47th Hawaii International Conference on System Sciences, 2014

2013
Promotional Marketing or Word-of-Mouth? Evidence from Online Restaurant Reviews.
Information Systems Research, 2013

2012
Study on Web Text Feature Selection Based on Rough Set.
Proceedings of the Intelligent Computing Technology - 8th International Conference, 2012

2011
Dr. Jekyll vis-à-vis Mr. Hyde: Personality variation between virtual and real worlds.
Information & Management, 2011

Encouraging participation in virtual communities through usability and sociability development: an empirical investigation.
DATA BASE, 2011

2009
The Impact of Online Social Network on Consumer Loyalty: An Empirical Study of an Online Dining Community.
Proceedings of the International Conference on Information Systems, 2009

Leveraging Digital Business Ecosystems for Enterprise Agility: The Tri-Logic Development Strategy of Alibaba.com.
Proceedings of the International Conference on Information Systems, 2009

2008
Cultural Aspects of is in China.
Proceedings of the Pacific Asia Conference on Information Systems, 2008

2006
Critical success factors of inter-organizational information systems - A case study of Cisco and Xiao Tong in China.
Information & Management, 2006


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