K. Sudhir

According to our database, K. Sudhir authored at least 21 papers between 2010 and 2021.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of three.

2021

The Causal Effect of Service Satisfaction on Customer Loyalty.

Guofang Huang, K. Sudhir

Manag. Sci., 2021

2020

Introduction to the Special Issue on Marketing Science and Field Experiments.

Leif D. Nelson, Duncan Simester, K. Sudhir

Mark. Sci., 2020

Introduction to the Special Issue on Consumer Protection.

Avi Goldfarb, Ginger Zhe Jin, K. Sudhir

Mark. Sci., 2020

Introduction to the Special Issue on Marketing Science and Health.

Kusum L. Ailawadi, Tat Chan, Puneet Manchanda, K. Sudhir

Mark. Sci., 2020

Coresets for Regressions with Panel Data.

Lingxiao Huang, K. Sudhir, Nisheeth K. Vishnoi

Proceedings of the Advances in Neural Information Processing Systems 33: Annual Conference on Neural Information Processing Systems 2020, 2020

2019

Editorial: An Update on the Frontiers Section.

K. Sudhir

Mark. Sci., 2019

Introduction to the Special Section on Mobile Technologies.

K. Sudhir

Mark. Sci., 2019

2018

Editorial - Introducing A New Section - <i>Marketing Science: Frontiers</i>.

K. Sudhir

Mark. Sci., 2018

2017

Congratulations to Richard Thaler for Winning the Nobel Prize in Economics.

K. Sudhir

Mark. Sci., 2017

Editorial - Acknowledging 2016 <i>Marketing Science</i> Contributions.

K. Sudhir

Mark. Sci., 2017

2016

Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.

K. Sudhir, Subroto Roy, Mathew Cherian

Mark. Sci., 2016

Editorial - The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.

K. Sudhir

Mark. Sci., 2016

Do Store Brands Aid Store Loyalty?

Satheesh Seenivasan, K. Sudhir, Debabrata Talukdar

Manag. Sci., 2016

2015

The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption.

K. Sudhir, Debabrata Talukdar

Mark. Sci., 2015

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India.

Vishal Narayan, Vithala R. Rao, K. Sudhir

Mark. Sci., 2015

Editorial - Marketing Science in Emerging Markets.

Laxman Narasimhan, Kannan Srinivasan, K. Sudhir

Mark. Sci., 2015

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management.

Guofang Huang, Ahmed Khwaja, K. Sudhir

Mark. Sci., 2015

2014

Editorial - New Editorial Structure for Marketing Science.

Preyas S. Desai, Fred M. Feinberg, Ganesh Iyer, K. Sudhir, Russ Winer

Mark. Sci., 2014

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans.

Doug J. Chung, Thomas J. Steenburgh, K. Sudhir

Mark. Sci., 2014

2012

When to "Fire" Customers: Customer Cost-Based Pricing.

Jiwoong Shin, K. Sudhir, Dae-Hee Yoon

Manag. Sci., 2012

2010

A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?

Jiwoong Shin, K. Sudhir

Mark. Sci., 2010