K. Sudhir

According to our database1, K. Sudhir authored at least 21 papers between 2010 and 2021.

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Bibliography

2021
The Causal Effect of Service Satisfaction on Customer Loyalty.
Manag. Sci., 2021

2020
Introduction to the Special Issue on Marketing Science and Field Experiments.
Mark. Sci., 2020

Introduction to the Special Issue on Consumer Protection.
Mark. Sci., 2020

Introduction to the Special Issue on Marketing Science and Health.
Mark. Sci., 2020

Coresets for Regressions with Panel Data.
Proceedings of the Advances in Neural Information Processing Systems 33: Annual Conference on Neural Information Processing Systems 2020, 2020

2019
Editorial: An Update on the Frontiers Section.
Mark. Sci., 2019

Introduction to the Special Section on Mobile Technologies.
Mark. Sci., 2019

2018
Editorial - Introducing A New Section - <i>Marketing Science: Frontiers</i>.
Mark. Sci., 2018

2017
Congratulations to Richard Thaler for Winning the Nobel Prize in Economics.
Mark. Sci., 2017

Editorial - Acknowledging 2016 <i>Marketing Science</i> Contributions.
Mark. Sci., 2017

2016
Do Sympathy Biases Induce Charitable Giving? The Effects of Advertising Content.
Mark. Sci., 2016

Editorial - The Exploration-Exploitation Tradeoff and Efficiency in Knowledge Production.
Mark. Sci., 2016

Do Store Brands Aid Store Loyalty?
Manag. Sci., 2016

2015
The "Peter Pan Syndrome" in Emerging Markets: The Productivity-Transparency Trade-off in IT Adoption.
Mark. Sci., 2015

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India.
Mark. Sci., 2015

Editorial - Marketing Science in Emerging Markets.
Mark. Sci., 2015

Short-Run Needs and Long-Term Goals: A Dynamic Model of Thirst Management.
Mark. Sci., 2015

2014
Editorial - New Editorial Structure for Marketing Science.
Mark. Sci., 2014

Do Bonuses Enhance Sales Productivity? A Dynamic Structural Analysis of Bonus-Based Compensation Plans.
Mark. Sci., 2014

2012
When to "Fire" Customers: Customer Cost-Based Pricing.
Manag. Sci., 2012

2010
A Customer Management Dilemma: When Is It Profitable to Reward One's Own Customers?
Mark. Sci., 2010


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