Puneet Manchanda

According to our database1, Puneet Manchanda authored at least 12 papers between 2008 and 2020.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2020
"Let the Sunshine In": The Impact of Industry Payment Disclosure on Physician Prescription Behavior.
Mark. Sci., 2020

Introduction to the Special Issue on Marketing Science and Health.
Mark. Sci., 2020

2019
"Level Up": Leveraging Skill and Engagement to Maximize Player Game-Play in Online Video Games.
Inf. Syst. Res., 2019

2018
Bingeability and Ad Tolerance: New Metrics for the Streaming Media Age.
Proceedings of the Workshops of the The Thirty-Second AAAI Conference on Artificial Intelligence, 2018

2016
Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms.
Mark. Sci., 2016

2015
When Harry Bet with Sally: An Empirical Analysis of Multiple Peer Effects in Casino Gambling Behavior.
Mark. Sci., 2015

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community.
Mark. Sci., 2015

Service Quality Variability and Termination Behavior.
Manag. Sci., 2015

2013
The Impact of Smartphones, Barcode Scanning, and Location-based Services on Consumers' Search Behavior.
Proceedings of the International Conference on Information Systems, 2013

2010
The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service.
Mark. Sci., 2010

2009
Heterogeneous Learning and the Targeting of Marketing Communication for New Products.
Mark. Sci., 2009

2008
The Role of Targeted Communication and Contagion in Product Adoption.
Mark. Sci., 2008


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