Mitchell J. Lovett

According to our database, Mitchell J. Lovett authored at least 5 papers between 2011 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections.

Brett R. Gordon, Mitchell J. Lovett, Bowen Luo, James C. Reeder

Manag. Sci., January, 2023

2016

The Role of Paid, Earned, and Owned Media in Building Entertainment Brands: Reminding, Informing, and Enhancing Enjoyment.

Mitchell J. Lovett, Richard Staelin

Mark. Sci., 2016

2014

A Data Set of Brands and Their Characteristics.

Mitchell J. Lovett, Renana Peres, Ron Shachar

Mark. Sci., 2014

2012

Optimal Admission and Scholarship Decisions: Choosing Customized Marketing Offers to Attract a Desirable Mix of Customers.

Alexandre Belloni, Mitchell J. Lovett, William Boulding, Richard Staelin

Mark. Sci., 2012

2011

The Seeds of Negativity: Knowledge and Money.

Mitchell J. Lovett, Ron Shachar

Mark. Sci., 2011