Brett R. Gordon

Orcid: 0000-0001-9081-569X

According to our database1, Brett R. Gordon authored at least 10 papers between 2009 and 2023.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

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PhD thesis 
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Links

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Bibliography

2023
Close Enough? A Large-Scale Exploration of Non-Experimental Approaches to Advertising Measurement.
Mark. Sci., July, 2023

Disentangling the Effects of Ad Tone on Voter Turnout and Candidate Choice in Presidential Elections.
Manag. Sci., January, 2023

2021
Digitization and Flexibility: Evidence from the South Korean Movie Market.
Mark. Sci., 2021

2019
A Comparison of Approaches to Advertising Measurement: Evidence from Big Field Experiments at Facebook.
Mark. Sci., 2019

2018
An Empirical Study of National vs. Local Pricing by Chain Stores Under Competition.
Mark. Sci., 2018

2015
A Dynamic Model of Rational Addiction: Evaluating Cigarette Taxes.
Mark. Sci., 2015

2013
Advertising Effects in Presidential Elections.
Mark. Sci., 2013

2011
Competitive Strategy for Open Source Software.
Mark. Sci., 2011

Foreword - Revisiting the Workshop on Quantitative Marketing and Structural Econometrics.
Mark. Sci., 2011

2009
A Dynamic Model of Consumer Replacement Cycles in the PC Processor Industry.
Mark. Sci., 2009


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