Rambalak Yadav

According to our database, Rambalak Yadav authored at least 4 papers between 2021 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities.

Rambalak Yadav, Deepak Sangroya, Vijay Pereira

Inf. Syst. E Bus. Manag., March, 2025

Understanding the factors influencing the continuous usage intention of healthcare apps: analysing the moderating impact of psychological distance and health consciousness.

Rambalak Yadav, Satakshi Chatterjee, Arunangshu Giri

Behav. Inf. Technol., February, 2025

2021

How Does Online Engagement Drive Consumers' Webrooming Intention?: A Moderated-Mediation Approach.

Amit Shankar, Rambalak Yadav, Manish Gupta, Charles Jebarajakirthy

J. Glob. Inf. Manag., 2021

Does gamified interaction build a strong consumer-brand connection? A study of mobile applications.

Deepak Sangroya, Rambalak Yadav, Yatish Joshi

Australas. J. Inf. Syst., 2021