Upender Subramanian

According to our database, Upender Subramanian authored at least 9 papers between 2010 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2022

Editorial: Next Steps for <i>Frontiers in Marketing Science</i>.

Anocha Aribarg, Tat Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur

Mark. Sci., 2022

Are We Strategically Naïve or Guided by Trust and Trustworthiness in Cheap-Talk Communication?

Xiaolin Li, Özalp Özer, Upender Subramanian

Manag. Sci., 2022

2021

The Informational Role of Buyback Contracts.

Shouqiang Wang, Haresh Gurnani, Upender Subramanian

Manag. Sci., 2021

2019

Your Uber Is Arriving: Managing On-Demand Workers Through Surge Pricing, Forecast Communication, and Worker Incentives.

Harish Guda, Upender Subramanian

Manag. Sci., 2019

2018

Information Sharing, Advice Provision, or Delegation: What Leads to Higher Trust and Trustworthiness?

Özalp Özer, Upender Subramanian, Yu Wang

Manag. Sci., 2018

2016

Leveraging Experienced Consumers to Attract New Consumers: An Equilibrium Analysis of Displaying Deal Sales by Daily Deal Websites.

Upender Subramanian, Ram C. Rao

Manag. Sci., 2016

2014

The Strategic Value of High-Cost Customers.

Upender Subramanian, Jagmohan S. Raju, Z. John Zhang

Manag. Sci., 2014

2013

Exclusive Handset Arrangements in the Wireless Industry: A Competitive Analysis.

Upender Subramanian, Jagmohan S. Raju, Z. John Zhang

Mark. Sci., 2013

2010

Competitive Consequences of Using a Category Captain.

Upender Subramanian, Jagmohan S. Raju, Sanjay K. Dhar, Yusong Wang

Manag. Sci., 2010