Vanitha Swaminathan

According to our database, Vanitha Swaminathan authored at least 2 papers between 1999 and 2012.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2012

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan

Mark. Sci., 2012

1999

Browsers or Buyers in Cyberspace? An Investigation of Factors Influencing Electronic Exchange.

Vanitha Swaminathan, Elzbieta Lepkowska-White, Bharat Rao

J. Comput. Mediat. Commun., 1999