Scott A. Neslin

According to our database1, Scott A. Neslin authored at least 6 papers between 1993 and 2016.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2016
Can Marketing Campaigns Induce Multichannel Buying and More Profitable Customers? A Field Experiment.
Mark. Sci., 2016

2014
Editorial - Report of the Marketing Science Editorial Review Committee.
Mark. Sci., 2014

2012
Database Submission - The ISMS Durable Goods Data Sets.
Mark. Sci., 2012

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
Mark. Sci., 2012

2009
An Optimal Contact Model for Maximizing Online Panel Response Rates.
Manag. Sci., 2009

1993
Chapter 12 Sales promotion models.
Proceedings of the Marketing, 1993


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