Baohong Sun
According to our database1,
Baohong Sun
authored at least 15 papers
between 2008 and 2019.
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Bibliography
2019
Modeling social learning on consumers' long-term usage of a mobile technology: a Bayesian estimation of a Bayesian learning model.
Electron. Commer. Res., 2019
2018
An Empirical Analysis of Consumer Purchase Behavior of Base Products and Add-ons Given Compatibility Constraints.
Mark. Sci., 2018
Quantifying the Impact of Social Influence on the Information Technology Implementation Process by Physicians: A Hierarchical Bayesian Learning Approach.
Inf. Syst. Res., 2018
2017
Mark. Sci., 2017
Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum.
MIS Q., 2017
2015
An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.
Mark. Sci., 2015
The Squeaky Wheel Gets the Grease - An Empirical Analysis of Customer Voice and Firm Intervention on Twitter.
Mark. Sci., 2015
2014
Examining the Social Influence on Information Technology Sustained Use in a Community Health System: A Hierarchical Bayesian Learning Method Analysis.
Proceedings of the 47th Hawaii International Conference on System Sciences, 2014
2012
The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.
Mark. Sci., 2012
Inf. Syst. Res., 2012
2011
Proceedings of the International Conference on Information Systems, 2011
2009
An Empirical Investigation of the Dynamic Effect of Marlboro's Permanent Pricing Shift.
Mark. Sci., 2009
2008
Mark. Sci., 2008