Vijay Mahajan

According to our database1, Vijay Mahajan authored at least 10 papers between 1993 and 2020.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of four.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
Other 

Links

On csauthors.net:

Bibliography

2020
Cross-Platform Spillover Effects in Consumption of Viral Content: A Quasi-Experimental Analysis Using Synthetic Controls.
Inf. Syst. Res., 2020

2018
Marketing Self-Improvement Programs for Self-Signaling Consumers.
Mark. Sci., 2018

2017
Understanding Spillover Effects in Consumption of Rich Digital Media.
Proceedings of the International Conference on Information Systems, 2017

2010
Optimal Bundling of Technological Products with Network Externality.
Manag. Sci., 2010

2006
Research Note - Sole Entrant, Co-optor, or Component Supplier: Optimal End-Product Strategies for Manufacturers of Proprietary Component Brands.
Manag. Sci., 2006

Managing electronic commerce retail transaction costs for customer value.
Decis. Support Syst., 2006

2003
Operationalizing technology improvements in product development decision-making.
Eur. J. Oper. Res., 2003

2002
An Analysis of Manufacturer-Retailer Supply Chain Coordination in Cooperative Advertising.
Decis. Sci., 2002

2001
The Economic Leverage of the Virtual Community.
Int. J. Electron. Commer., 2001

1993
Chapter 8 New-product diffusion models.
Proceedings of the Marketing, 1993


  Loading...