Yacheng Sun

According to our database, Yacheng Sun authored at least 6 papers between 2012 and 2021.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2021

An Analysis of "Buy <i>X</i>, Get One Free" Reward Programs.

Yan Liu, Yacheng Sun, Dan Zhang

Oper. Res., 2021

2020

Designing Pricing Strategy for Operational and Technological Transformation.

Vineet Kumar, Yacheng Sun

Manag. Sci., 2020

2019

A Model of Customer Reward Programs with Finite Expiration Terms.

Yacheng Sun, Dan Zhang

Manag. Sci., 2019

2017

Motivation of User-Generated Content: Social Connectedness Moderates the Effects of Monetary Rewards.

Yacheng Sun, Xiaojing Dong, Shelby McIntyre

Mark. Sci., 2017

2015

An Empirical Analysis of Consumer Purchase Decisions Under Bucket-Based Price Discrimination.

Yacheng Sun, Shibo Li, Baohong Sun

Mark. Sci., 2015

2012

The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs.

Praveen K. Kopalle, Yacheng Sun, Scott A. Neslin, Baohong Sun, Vanitha Swaminathan

Mark. Sci., 2012