Yingda Lu

According to our database, Yingda Lu authored at least 14 papers between 2011 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2023

Content Creator versus Brand Advertiser? The Effect of Inserting Advertisements in Videos on Influencers Engagement.

Tengteng Ma, Yingda Lu, Yuheng Hu, Xi Chen, Yuxin Chen

Proceedings of the 56th Hawaii International Conference on System Sciences, 2023

2021

The Impact of Subscription Reciprocity on Charitable Content Creation and Sharing: Evidence from Twitter on Giving Tuesday.

Xue (Jane) Tan, Yingda Lu, Yong Tan

MIS Q., 2021

Understanding the Role of Video Quality and Emotion in Live Streaming Viewership.

Keran Zhao, Yuheng Hu, Yingda Lu

Proceedings of the 42nd International Conference on Information Systems, 2021

Raid the Chat Room: The Effects of Group Size on User Engagement in Online Synchronized Communication.

Keran Zhao, Yili Hong, Tengteng Ma, Yingda Lu, Yuheng Hu

Proceedings of the 42nd International Conference on Information Systems, 2021

Graph Neural Network for Customer Engagement Prediction on Social Media Platforms.

Tengteng Ma, Yuheng Hu, Yingda Lu, Siddhartha Bhattacharyya

Proceedings of the 54th Hawaii International Conference on System Sciences, 2021

2018

Change, We Can Believe in: Examining Spillover Effect of Content Switch on Live Streaming Platform.

Keran Zhao, Yuheng Hu, Yingda Lu, Kevin Hong

Proceedings of the International Conference on Information Systems, 2018

Everyone Can Be a Star: Quantifying Grassroots Online Sellers' Live Streaming Effects on Product Sales.

Cheng Chen, Yuheng Hu, Yili Hong, Yingda Lu

Proceedings of the International Conference on Information Systems, 2018

2017

Is a Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum.

Yingda Lu, Param Vir Singh, Baohong Sun

MIS Q., 2017

Learning from Project Failure in Kickstarter.

Xue Tan, Yingda Lu, Lin Hao, Yong Tan

Proceedings of the International Conference on Information Systems, 2017

Entrepreneurs' Activities on Social Media and Venture Financing.

Fang Wang, Jason Nicholas Kuruzovich, Yingda Lu

Proceedings of the 50th Hawaii International Conference on System Sciences, 2017

2016

An Examination of Social Comparison Triggered by Higher Donation Visibility over Social Media Platforms.

Xue Tan, Yingda Lu, Yong Tan

Proceedings of the International Conference on Information Systems, 2016

What Makes Video Ads Viral: Quantifying the Impact of Marketer- and User-Generated Content.

Chaoqun Deng, Yingda Lu, Thiagarajan Ravichandran, Xiaoyun He

Proceedings of the 22nd Americas Conference on Information Systems, 2016

2013

The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation.

Yingda Lu, Kinshuk Jerath, Param Vir Singh

Manag. Sci., 2013

2011

Learning from Peers on Social Media Platforms.

Yingda Lu, Param Vir Singh, Baohong Sun

Proceedings of the International Conference on Information Systems, 2011