Junyun Liao

According to our database, Junyun Liao authored at least 9 papers between 2014 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

Show Your Palm to Pay: Are Customers Ready for Palm Print Recognition Technology in Retail Stores in China?

Teng Yu, Ai Ping Teoh, Junyun Liao, Chengliang Wang

Int. J. Hum. Comput. Interact., February, 2026

2025

Perceived identity threat and brand advocacy responses to different types of brand-related attacks.

Junyun Liao, Jiawen Chen, Yanghong Hu, Raffaele Filieri, Xiaoliang Feng, Wei Wang

Internet Res., 2025

What Drives Purchase Intention in Live Streaming E-Commerce? The Perspectives of Virtual Streamers.

Teng Yu, Ai Ping Teoh, Qing Bian, Junyun Liao, Chengliang Wang

Int. J. Hum. Comput. Interact., 2025

2024

The impact of virtual interaction on consumers' pro-environmental behaviors: the mediating role of platform intimacy and love for nature.

Xuebing Dong, Yaping Chang, Junyun Liao, Xiancheng Hao, Xiaoyu Yu

Inf. Technol. People, 2024

Short video marketing: what, when and how short-branded videos facilitate consumer engagement.

Xuebing Dong, Hong Liu, Nannan Xi, Junyun Liao, Zhi Yang

Internet Res., 2024

2023

Social free sampling: engaging consumer through product trial reports.

Junyun Liao, Jiawen Chen, Fei Jin

Inf. Technol. People, 2023

2020

Examining knowledge contribution in firm- versus consumer-hosted virtual brand community.

Junyun Liao, Xuebing Dong, Yulang Guo

Electron. Commer. Res. Appl., 2020

2017

The effect of user experience in online games on word of mouth: A pleasure-arousal-dominance (PAD) model perspective.

Minxue Huang, Rizwan Ali, Junyun Liao

Comput. Hum. Behav., 2017

2014

Network Evolution of Transactional Community: A Different Network Closure Mechanism from Social Network.

Bangming Xiao, Junyun Liao, Minxue Huang

Proceedings of the Thirteenth Wuhan International Conference on E-Business, 2014