Olivier Toubia

According to our database, Olivier Toubia authored at least 17 papers between 2008 and 2025.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2025

Twin-2K-500: A dataset for building digital twins of over 2,000 people based on their answers to over 500 questions.

Olivier Toubia, George Z. Gui, Tianyi Peng, Daniel J. Merlau, Ang Li, Haozhe Chen

CoRR, May, 2025

2023

Editorial: Marketing's Role in the Evolving Discipline of Product Management.

Jeffrey D. Shulman, Olivier Toubia, Raena Saddler

Mark. Sci., January, 2023

The Challenge of Using LLMs to Simulate Human Behavior: A Causal Inference Perspective.

George Gui, Olivier Toubia

CoRR, 2023

2022

Editorial: A New Chapter or a New Page for <i>Marketing Science</i>?

Olivier Toubia

Mark. Sci., 2022

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design.

Ryan Dew, Asim Ansari, Olivier Toubia

Mark. Sci., 2022

Editorial: Next Steps for <i>Frontiers in Marketing Science</i>.

Anocha Aribarg, Tat Y. Chan, Preyas S. Desai, Nitin Mehta, Upender Subramanian, Olivier Toubia, Kenneth C. Wilbur

Mark. Sci., 2022

2021

Content-Based Model of Web Search Behavior: An Application to TV Show Search.

Jia Liu, Olivier Toubia, Shawndra Hill

Manag. Sci., 2021

Understanding Consumer Preferences for Explanations Generated by XAI Algorithms.

Yanou Ramon, Tom Vermeire, Olivier Toubia, David Martens, Theodoros Evgeniou

CoRR, 2021

2018

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries.

Jia Liu, Olivier Toubia

Mark. Sci., 2018

2017

Idea Generation, Creativity, and Prototypicality.

Olivier Toubia, Oded Netzer

Mark. Sci., 2017

2014

Improving Penetration Forecasts Using Social Interactions Data.

Olivier Toubia, Jacob Goldenberg, Rosanna Garcia

Manag. Sci., 2014

2013

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Olivier Toubia, Andrew T. Stephen

Mark. Sci., 2013

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters.

Olivier Toubia, Eric Johnson, Theodoros Evgeniou, Philippe Delquié

Manag. Sci., 2013

2012

Measuring Consumer Preferences Using Conjoint Poker.

Olivier Toubia, Martijn G. de Jong, Daniel Stieger, Johann Füller

Mark. Sci., 2012

2009

Explaining the power-law degree distribution in a social commerce network.

Andrew T. Stephen, Olivier Toubia

Soc. Networks, 2009

The Silver Lining Effect: Formal Analysis and Experiments.

Peter Jarnebrant, Olivier Toubia, Eric Johnson

Manag. Sci., 2009

2008

Eliciting Consumer Preferences Using Robust Adaptive Choice Questionnaires.

Jacob D. Abernethy, Theodoros Evgeniou, Olivier Toubia, Jean-Philippe Vert

IEEE Trans. Knowl. Data Eng., 2008