Harikesh S. Nair

According to our database, Harikesh S. Nair authored at least 14 papers between 2010 and 2023.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2023

Blending Advertising with Organic Content in E-commerce via Virtual Bids.

Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Peiqin Gu, Xiliang Lin, Wenlong Chen, Junsheng Jin, Fanan Zhu, Changping Peng, Yongjun Bao, Zhangang Lin, Weipeng Yan, Jingping Shao

Proceedings of the Thirty-Seventh AAAI Conference on Artificial Intelligence, 2023

2022

Advertising Media and Target Audience Optimization via High-dimensional Bandits.

Wenjia Ba, J. Michael Harrison, Harikesh S. Nair

CoRR, 2022

2021

Blending Advertising with Organic Content in E-Commerce: A Virtual Bids Optimization Approach.

Carlos Carrion, Zenan Wang, Harikesh S. Nair, Xianghong Luo, Yulin Lei, Xiliang Lin, Wenlong Chen, Qiyu Hu, Changping Peng, Yongjun Bao, Weipeng Yan

CoRR, 2021

Comparison Lift: Bandit-based Experimentation System for Online Advertising.

Tong Geng, Xiliang Lin, Harikesh S. Nair, Jun Hao, Bin Xiang, Shurui Fan

Proceedings of the Thirty-Fifth AAAI Conference on Artificial Intelligence, 2021

2020

Sponsorship Disclosure and Consumer Deception: Experimental Evidence from Native Advertising in Mobile Search.

Navdeep S. Sahni, Harikesh S. Nair

Mark. Sci., 2020

Online Evaluation of Audiences for Targeted Advertising via Bandit Experiments.

Tong Geng, Xiliang Lin, Harikesh S. Nair

Proceedings of the Thirty-Fourth AAAI Conference on Artificial Intelligence, 2020

2019

Online Inference for Advertising Auctions.

Caio Waisman, Harikesh S. Nair, Carlos Carrion, Nan Xu

CoRR, 2019

Causally Driven Incremental Multi Touch Attribution Using a Recurrent Neural Network.

Ruihuan Du, Yu Zhong, Harikesh S. Nair, Bo Cui, Ruyang Shou

CoRR, 2019

2018

Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook.

Dokyun Lee, Kartik Hosanagar, Harikesh S. Nair

Manag. Sci., 2018

2017

Big Data and Marketing Analytics in Gaming: Combining Empirical Models and Field Experimentation.

Harikesh S. Nair, Sanjog Misra, William J. Hornbuckle IV, Ranjan Mishra, Anand Acharya

Mark. Sci., 2017

2013

Social Ties and User-Generated Content: Evidence from an Online Social Network.

Scott K. Shriver, Harikesh S. Nair, Reto Hofstetter

Manag. Sci., 2013

2011

Identifying Causal Marketing Mix Effects Using a Regression Discontinuity Design.

Wesley R. Hartmann, Harikesh S. Nair, Sridhar Narayanan

Mark. Sci., 2011

Structural Workshop Paper - Discrete-Choice Models of Consumer Demand in Marketing.

Pradeep K. Chintagunta, Harikesh S. Nair

Mark. Sci., 2011

2010

Retail Competition and the Dynamics of Demand for Tied Goods.

Wesley R. Hartmann, Harikesh S. Nair

Mark. Sci., 2010